Designing A/B test experiments as a team
Senior User Researcher Jennifer Scott explains how we use A/B testing to improve digital services for our users...
Senior User Researcher Jennifer Scott explains how we use A/B testing to improve digital services for our users...
Some lessons we learned on the way...
Over 50 user researchers met to share 2 days of best practice, celebrate successes and explore how to continue to innovate. Research Lead Shila Odedra summarises the event...